The French–Israeli singer-songwriter gained fame overnight in 2008 when her light and airy song New Soul was used in an Apple advert. Following that, her deconstruction of trivial chart hits, from which she builds reduced miniatures that often feature an unusual array of instruments, brought her a large and loyal following of fans. Instruments such as the melodica, toy piano and typewriter give Britney Spears’ Toxic or Rihanna’s Umbrella a completely new twist. When Naim records in her private home studio, the random sounds of a slamming door or sizzling frying pan even find their way onto her songs. This intimacy calls for an appropriate setting: in Hamburg, the chanteuse, who accompanies herself on the piano, will therefore only be supported by a handful of background singers so that her songs – blending pop and folk, soul and jazz – can have that living-room-concert effect.